The Conversion

Pricing

You set the number.

Most agencies name a price and you cut your ambition down to fit it. We do it the other way round. We build the whole thing first. You see it finished, working, with your name on it. Then you decide what it is worth, against your business and what you are already spending today. The monthly fee works the same way.

This is about reducing your costs, increasing your margin, and growing your revenue the right way.

No price list, and no figure sitting behind a form. Nothing is agreed until you have seen the build.

The two fees

Two numbers, both of them yours

One to make it yours. One to keep it working. Neither of them decided for you.

One payment, at the start

The setup fee

Once you have seen it builtYou set itagainst what it is worth

Your platform is built before we ever speak. The setup fee is what turns it from ours into yours: your brand through every screen, your services, your words, your integrations, your app if the business needs one. You are not setting a budget for work we might do. You are deciding what the finished thing in front of you is worth, against what your business is already spending today.

  • Everything already built, rebuilt around your business
  • Your brand, your content and your services through every screen
  • The tools you actually use, connected and tested
  • An app built alongside it if that is what the business needs
Start with the build →
Every month after

The monthly fee

Set against what it brings backIt earns its placeor the number is wrong

There is no sense in a monthly figure that swallows the return it was supposed to make. We set it against what the work is bringing back, so it has room to pay for itself. If it ever stops making sense, that is a conversation we want to have rather than one we will avoid.

  • Hosting, domain and SSL, set up and paid for
  • Social, email and the automation behind them, running continuously
  • Monitoring, backups and fixes without being asked
  • Content and copy changes whenever you need them
  • New features quoted as project work, agreed before we start
Start with the build →

Why this way round

Most service businesses ask you to trust them before they have done anything. We do it the other way around. We build everything before we ask you for a penny, so you can see exactly what you are getting before you pay for a thing.

We are flipping the model.

Questions

Before you ask

The real question is not what a digital platform costs. It is whether it generates you revenue and does what it says on the tin, or whether it is a static catalogue page that sits there looking nice.

Why would you build something before I've paid?

Because the work speaks louder than a pitch. We'd rather put the effort in and hand you something real than send a proposal and ask you to imagine it. You see exactly what you'd be getting before you're ever asked to commit. And if it isn't for you, you've spent nothing and you'll never hear from us again.

What if I already have a digital platform?

Most people we approach do. The question isn't whether you have one, it's whether it earns. Does it take bookings, load fast on a phone, get found, and turn visitors into customers? If yours already does all four, we'll tell you so.

Who actually does the work?

A young AI engineering team, working alongside AI agents that do the heavy lifting. We believe in humans working with agentic workforces. Our humans work with your humans to deliver incredible work, so you can focus on what you do best, which is your business.

What if my budget isn't big enough?

Then we'll say so, and we'll tell you what it does reach. There's a size below which this stops being worth doing for either of us, and you'll hear that from us early rather than after you've paid. We would rather build less and build it properly than spread a small number thin across everything.

What if I don't want a monthly cost?

Then don't have one. We hand the build over complete, with the domain and every login in your name. You arrange hosting yourself or we arrange it and bill it separately, and anything you want changed later is quoted job by job. You lose the running side, so the social, the email and the automation stop being ours to keep moving.

What isn't included?

New features beyond the original build, such as a shop, a members' area or a second location, are quoted as project work. Paid advertising, photography and copywriting for print aren't included either, but we can point you at people.

Next step

See it built first.

Tell us what the business does and what you want it doing. If we think we can help, we go away and build it, and you decide what it is worth once you are looking at the real thing.

Get in touch →