The Conversion

Four steps, in order

How it works

No discovery phase, no wireframe sign-off, no month of waiting to see something real. Here is the whole process, start to finish.

The difference

When you first see something real

Same six weeks, drawn to the same scale. The gap isn’t speed. It’s the order things happen in.

The usual way

Briefs, sign-offs, revisions, then a build

≈ 6 weeks
Brief & discoveryWireframes & sign-offDesign revisionsBuildLaunch
First working version

This way

Built first, shown finished, switched on

Days
We build itYou look at itLive
First working version
  • Process, before anything exists
  • Building
  • Your call
  • Live

Six weeks is a typical agency timeline, not a measured comparison. What it’s showing is the order of events. On the usual path you approve the idea of a website, and only meet the real one at the end.

01

We build it

We pick a business we think we can help and build the system it's missing: website, booking, payments, ticketing. No brief, no meetings, no invoice.

We start from what your customers are actually trying to do (book you, buy from you, find your opening hours) and build the shortest path to it.

Agents handle the repetitive work: laying out pages, wiring forms, writing the first pass of copy, applying the brand across every screen. That's what makes building on spec affordable.

You are not involved at this stage. There is nothing to approve and nothing to pay.

02

We show you

You get a link to the finished thing with your name on it. Click around it properly. If it isn't for you, say so and you'll never hear from us again.

It's a working build, not a slide deck. Fill in the booking form. Press the buttons. Open it on your phone.

If something is wrong, whether that's the services, the tone or the prices, tell us and we'll change it before you decide.

If you're not interested, that's the end of it. We don't chase.

03

You switch on

Pay upfront, start the monthly retainer, and we point it at your domain. Most builds go live the same week you say yes.

We handle the domain, hosting, SSL and email records. If you already have a domain, we move it without downtime.

Anything that needs your credentials, such as your payment provider or Google Business Profile, you set up yourself and connect. We never ask you to hand over passwords.

You get the logins to everything on day one.

04

We keep it running

Hosting, updates, fixes and monitoring sit on the retainer. Need something new built, that's quoted as project work before anything starts.

Content and copy changes are included. Email us and it gets done. There's no ticket queue and no account manager in between.

We monitor uptime and fix breakages without waiting to be told.

New features, such as a shop, a members' area or a second location, are quoted as project work and agreed before anything starts.

Next step

See yours built.

Tell us what you need. If we think we can help, we’ll build something and show you, before you’ve paid a penny.

Get in touch